A little daily care. A whole lot of love. An idea growing in AU & NZ
fur & fangs.
GOOD DOGS. GOOD HABITS.

Big love.
Little teeth.

A little help for the brushing bit.

We're developing a dental care system for small and medium dogs. A brush, spare heads, gel and a little guidance. Because caring is easy. Getting into the habit? That's the tricky bit.

No payment today. Product in development.
Registering interest does not place an order.

Meet the proposed starter system
A happy scruffy terrier enjoying the sunshine
A miniature Schnauzer relaxing at home
For the ones we love to bits.
A complete starter systemReplaceable heads, lasting habitsA little care, every day
A hand-drawn scruffy dog chasing a little heart

FOR THE LOVE OF YOUR LITTLE WEIRDO

The stolen socks.
The sofa snuggles.
The very best company.

They're part of the furniture. And the family.
Their little routines become your little routines.

We think caring for their teeth deserves a place among them.
Something you work towards together, with patience,
a little guidance and a whole lot of love.

That's where this little idea begins.

LESS OVERWHELM. MORE LITTLE WINS.

A good routine.
One little step at a time.

You don't have to get it all right on day one.
Our planned starter guide will help you find your feet.

A woman gently stroking her relaxed Schnauzer at homeGood habits start with trust.
01. GET COMFORTABLE

Start with a hello.

Let them get familiar with the routine. Go gently, keep it positive and move at their pace.

02. KEEP IT GENTLE

Little steps count.

Build up gradually. The guide will cover introducing a brush and dog toothpaste, without rushing.

03. BUILD THE HABIT

Find your everyday.

A regular moment, a little patience and a daily habit to work towards. Your vet can help you get started.

Daily brushing is recommended for home dental care. It doesn't remove hardened tartar or replace veterinary checks. Read the guidance ↗

THE PROPOSED STARTER SYSTEM

A small start.
A proper little system.

One considered kit to help you begin.
Here's what we're planning to include.

Proposed launch priceA$34.90For Australia · shipping to be confirmed

No charge. No commitment to buy.

01

A brush + two spare heads

One head on the brush, two ready for later. Three heads in total, with a handle you keep.

×3 heads
02

Dog dental gel

Planned as part of the starter system. The formula and supplier are still being selected.

×1 gel
03

A getting-started guide

A gradual introduction, practical tips and help building the routine.

One good habit
A concept taking shape.

Final materials, fit, sizes and kit contents are still being assessed. We'll share confirmed details before any purchase.

Replacement heads will also be offered separately. Australian pricing is still being worked out.

A miniature Schnauzer with its unmistakable beard

LITTLE DOG. VERY BIG PERSONALITY.

Got a Schnauzer?
We get the beard thing.

We're inviting Miniature Schnauzer owners to help shape the idea, too. Same proposed system. A little more beard.

For the Schnauzer people

AN IDEA, HONESTLY SHARED.

Not on the shelf.
On the drawing board.

We're at the beginning. Your interest helps us decide
what comes next, before we commit to production.

  1. NOW

    Listen & learn.

    Hear from dog owners and test interest in the proposed starter system and price.

  2. NEXT

    Test & refine.

    Assess prototypes, fit and materials, and seek veterinary input.

  3. IF WE GO AHEAD

    A first small batch.

    Confirm the final kit, delivery plans and purchase terms before inviting orders.

There's no confirmed launch date yet. We'll keep registered owners updated if the project progresses.

THE KIND OF CARE WE BELIEVE IN

A little more thought.
A little less fuss.

We're building this idea around real life with a dog.
The busy days, the tiny wins and the things worth getting right.

Dogs set the pace.

Patience and a gentle introduction matter. We'd rather help you build trust than promise an overnight transformation.

Keep the good bits.

A handle you keep, heads you replace. That's the idea we're exploring. Materials and replacement guidance still need testing.

Be straight about it.

Tell you what we're planning, what we've tested and what's still a question. Good care starts with an honest conversation.

A scruffy little terrier resting its chin on its owner’s knee

FOR ALL THE ORDINARY, LOVELY DAYS

They make
your day.
Every day.

The welcome-home wiggle. The extra pair of footsteps. The little face that somehow knows when you need company.

This is our small idea for one part of caring for them. If that sounds like something you'd want in your daily routine, we'd love to hear from you.

Your interest helps us learn. Your feedback helps us build.

A FEW GOOD QUESTIONS

Curious?
Good.

A new idea deserves
straight answers.

Can I buy it now?

Not yet. We're registering interest in a proposed product and price. You won't be charged, and registering doesn't place an order or guarantee availability.

What's in the proposed kit?

A brush with one installed head, two replacement heads (three heads total), dog dental gel and a starter guide. These are planned contents, subject to development and testing.

Will it fit my dog?

We're exploring small and medium sizes. Fit and suitability haven't been validated yet, including for Miniature Schnauzers. Share your dog's breed and weight after signing up to help us understand demand. We'll publish confirmed sizing before orders open.

What about replacement heads?

Separate replacement head packs are planned. The Australian price and replacement guidance are still to be confirmed. There's no subscription or recurring charge attached to registering.

When will it launch, and what will shipping cost?

Both are still being worked out for Australia and New Zealand. The displayed price is a proposed kit price, not a delivered total. We'll confirm shipping, timing and final pricing before asking anyone to buy.

Is it clinically proven or vet endorsed?

No. This is a concept in development. We're planning to seek veterinary input and test the product. We don't yet have clinical evidence or endorsements for Fur & Fangs.

What happens after I register?

We save your interest in the proposed kit and price. You can optionally tell us about your dog. You haven't ordered or paid for anything; any future deposit or purchase would require a separate decision from you.

FOR THEIR LITTLE TEETH. AND YOUR BIG HEART.

Good habits start
with a hello.

Help shape a little idea for the dogs we love.

For the people who care for our dogs. Work in a vet clinic? We'd love your perspective on a future pilot.

Proposed kit A$34.90

COME ALONG FOR THE JOURNEY

A little hello.
A lot of possibility.

Register interest in the proposed starter system at A$34.90.

No payment today. Product in development. Your email is saved for this project.

FOR VETERINARY TEAMS

A little input
goes a long way.

Help us understand what a useful clinic pilot would look like. This is an expression of interest, not a stock order.

YOUR INFORMATION

A little clarity.

This review version saves registrations in a database on the computer hosting the preview. It does not send confirmation emails or take payments.

We save your email, selected country, the proposed price you accepted, page version and campaign source. If you complete the optional questions, we also save your answers about your dog.

Project updates are optional and recorded separately. Clinic details are saved only for the requested pilot conversation. We don't collect card details or share registrations with advertising platforms.

This is a private review build, not a public launch. Before opening registration publicly, the project needs a published privacy contact, retention policy, production hosting and an email verification service.